The overriding point of this two-part series is that it’s not about the money. When the compensation being offered candidates is basically the same, other factors are involved in the candidates decision-making process.
Top candidates are often in the process of receiving comparable offers from two (or more) companies. They have to decide which company would be the best one to work for. Savvy employers use the interview process to set their company apart from their competitors and show why someone would want to join their team.