Executive Brief

Animal Health & Nutrition Sales:
2026 Industry Insights

What 150+ sales leaders and professionals told us about pay, retention, and where the market is heading — in one executive brief.

What’s inside:

  • Retention reality check — only about 56% of respondents expect to stay with their employer in 2026, leaving a large maybe/no middle that’s quietly at risk.
  • The real #1 reason people leave — management and company culture (85%) outranks compensation by a wide margin.
  • Incentive design that matches the market — uncapped plans are now the norm, and capping pay tends to add attrition pressure.
  • The benefits that actually move people — health insurance leads, with work/life balance close behind.