which is the oldest and largest national association that represents the broiler industry, has released a set of industry-wide standards. According to an article on The Poultry.Site, the “Chicken Guarantees” were launched. as part of the NCC Chicken Check-In program.
U.S. chicken consumption is currently at an all-time high. The Chicken Check-In program will provide consumers with the reassurance that a set of standard principles will apply to all the chicken available in the market.
Ashley Petersen, Ph.D. is the NCC Senior VP of Scientific and Regulatory Affairs. She says that “NCC and its members remain wholly committed to advancing chicken welfare, continuous improvement, and consumer choice.”
The welfare standards the NCC set ensures that all chickens are raise cage-free. Each chicken must be free of steroids. and added hormones, and they are also monitored. by licensed veterinarians. Farms that raise these chickens.must be train in animal welfare, as well.
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