With the recent NCC rules laid out, we were keen to hear about what other producers had to say about quality. Sarah Mikesell, the senior editor for The Poultry Site, spoke to Ed Galo, the managing editor for Novus International’s North American division.
Galo says that their profitability relies on focusing on drivers or pain points of customers. He adds that Novus International’s goal is to position themselves in a way where they can address these pain points. Presently, these drivers include gut health, food safety, sustainability, animal well-being, environmental issues, and antibiotic-free production.
Switching to an antibiotic-free production comes with certain challenges, especially in the form of enteric disorders. Galo seems confident that Novus will deliver, as he says the company “has value-added technologies to help and an understanding of the gut and gut health.”
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