The job market is always shifting, and you need to stay on top of it. Even if the economy’s shaky, you’ll still need good employees. But are you finding the right people? Once you find them, can you convince them to join you? You’re not the only choice for top talent, so you need a plan to win them over. Here are four steps to help you do just that:

1 – Sell your company: Interviews aren’t one-way streets. Sure, you’re assessing them, but they’re judging you too. Don’t assume that they’ll automatically want to work for you. Show them why they should. Show them the cool stuff your company’s working on and how you help employees grow. Give them a reason to pick you over the competition.

2 – Connect: It’s not all about the job. It’s also about the people and the place. Get to know them, let them get to know you. Show them around your office and your town if they’re moving. You need to make a real connection if you want to seal the deal.

3 – Be quick: Time is of the essence. Good candidates have other options and don’t like waiting. If you take too long to make up your mind, they’ll move on. Show them that you’re excited about them and can make swift decisions.

4 – Make a solid offer: When it’s time to make an offer, make it good and do it personally. Whether it’s face-to-face or over a call, it should feel genuine. Don’t let it linger too long either. If you don’t set a deadline, they may shop around for other offers.

The market is tough, and great people are hard to find. If you want to win the best talent, you’ll need to step up your game. 

Need more help or tips on securing these top talents? Reach me at

About the Author

Rick Pascual is the Practice Director for ruminant health and nutrition at Continental Search, a leading recruiting team in the animal sciences. He is a NAPS Certified Personnel Consultant and leads all the research and recruiting for dairy and beef. Rick mostly recruits sales, technical and management professionals for feed manufacturers, feed additive suppliers, and animal pharma. 

For the latest job opportunities, you may connect with Rick on LinkedIn or email him at